Marketing is “Brown vs. Cinnamon”

I woke up this morning from a dream about a color swatch of Cinnamon.  Yes, I dream about work in full techno-color as only a true workaholic could do.  So, why Cinnamon?

The difference between Brown and Cinnamon is a drop of red to heat up the hue.  That is exactly what marketing should be doing for your rentals.  Jazz it up a bit.

Do your rental postings on craigslist give just the basics?

• Two bdrms., 1 bath, rent $875, deposit $800, available Aug. 1

Or… have you added “the drop of red to make it Cinnamon”

• Charming 2 bedroom unit four blocks from lake in historic 1920’s four-plex, large windows, lots of light, huge walk-in closets, new paint and carpet…

The difference will have your phone ringing!

In an earlier blog I mentioned having a flier box on the “For Rent” sign in the yard.  If you are using a brochure or flier, look at the presentation.

• Is it printed on plain white copier paper or a trendy Olive or snappy Red?

• Are there facts with no pizzazz or have you added appealing details like

1.  Heat and Water PAID

2.  Washer and Dryer provided in unit

3.  Off-street parking

So when you get the “Cinnamon” in your marketing, make sure the units you are renting live up to the spark in your advertising.  This past week-end I was visiting an apartment building with a “For Lease” sign in front… by the way the flier box was empty… but the front of the building wasn’t even appealing… peeling paint, dirty windows and one of the the building numbers had fallen off.  Guess why they had vacancies?

Do you have a marketing suggestion that works for you?  Please email it to us.

Thanks,

B

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Art of Being a Landlord by admin